While several theatres have shut shop for good, converting into automobile show rooms, Pillai said, many were waiting for real estate prices to go up to be able to announce closures.Ī large number of audience has discovered the charm of Malayalam cinema on video streaming platforms. “The industry is in very bad shape and theatres that have been shut for over six months now, may not even reopen before January,” independent trade analyst Sreedhar Pillai said. While several stars such as Fahadh Faasil have found a ready audience on OTT (over-the-top) streaming platforms, quite a few films have remained stuck, unable to find buyers with no clarity on when theatres will reopen or be able to play the backlog of films that has accumulated.
The state is home to about 545 theatres, including single screens and multiplexes. Kerala releases roughly 100-120 movies in theatres. Hit the hardest by the covid-19 pandemic as cases continue to rise in Kerala, the film exhibition industry in the state is estimated to have lost Rs500 crore in revenue.
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